In an age of growing digital retail, brick-and-mortar stores face the challenge of keeping foot traffic strong. However, data shows that physical stores aren’t going anywhere soon. A 2022 survey by First Insight found that 71% of all shoppers still prefer to buy in-store. Therefore, it’s crucial to find innovative, data-driven ways to entice consumers back into stores. This article will explore strategies to boost foot traffic to brick-and-mortar establishments using research data available up to 2023.
1. Optimizing Store Layout
One proven method for increasing foot traffic is to optimize your store layout. According to a 2020 study by Shopify, an effective store layout can improve customer engagement by 33%. This can be achieved by implementing a ‘decompression zone’ – a 5 to 15 feet space right inside the store entrance that gives customers room to adjust to the new environment. Having popular products or new arrivals at the end of each aisle can also guide the customer journey through the store.
2. Implementing a Click-and-Collect Service
The growth of e-commerce doesn’t have to signal the end for physical stores. Retailers can leverage this trend with click-and-collect services, which have shown considerable promise in driving foot traffic. Data from OrderDynamics in 2022 indicated that 58% of consumers used this service during the holiday season, driving additional in-store purchases.
3. Hosting In-Store Events
In-store events are an excellent way of increasing foot traffic and fostering a sense of community. As per EventTrack, 74% of consumers say that engaging with branded event marketing experiences makes them more likely to buy the products being promoted. Workshops, product launches, and expert talks can not only bring customers into the store but also provide a unique, personalized experience.
4. Personalizing the Shopping Experience
Accenture’s 2021 report on customer expectations revealed that 91% of consumers are more likely to shop with brands that provide offers and recommendations that are relevant to them. Retailers can gather data through customer loyalty programs to tailor product recommendations and marketing promotions to individual customers, encouraging them to visit the store.
5. Integrating Technology
Incorporating technology into the in-store experience can attract customers and enhance their shopping experience. A 2023 Retail Systems Research report revealed that 55% of consumers would be more inclined to visit stores that offer interactive technology like smart mirrors or virtual reality experiences.
6. Fostering a Local Presence
Consumers increasingly want to support local businesses, with a 2021 Deloitte study showing 60% of consumers placing more importance on ‘shopping local’ since the onset of the COVID-19 pandemic. Retailers can tap into this trend by participating in local events or creating partnerships with other local businesses, thereby enhancing their community presence and boosting foot traffic.
7. Creating a Loyalty Program
Loyalty programs are another powerful tool for encouraging repeat visits. According to a report from Forrester, 72% of US adults belong to at least one loyalty program, demonstrating their potential to drive foot traffic. To maximize impact, loyalty programs should provide valuable rewards and exclusive benefits to incentivize regular store visits.
While boosting foot traffic to brick-and-mortar stores in the digital age may seem daunting, it’s entirely feasible with the right strategies. Utilizing data to tailor the in-store experience, engage with the local community, integrate technology, and personalize the shopping experience can help physical stores remain a vital part of the retail landscape.