Comparing the Values of “Long Tails” for Brick-and-Mortar and E-commerce
The delicate balance between variety and efficiency has challenged brick-and-mortar businesses for a long time, and is even beginning to tax large e-commerce businesses like
Leveraging Brick-and-Mortar: A How-To Guide for Digitally-Native Brands
Direct-to-consumer (DTC) and e-commerce business models have made an enormous impact on consumers and brands alike. With the advent of e-commerce marketplaces like Amazon, and
Best Selling K-Beauty Brands in the US
Korea has exported several exciting trends to Europe and America, most prominently K-Pop bands like BTS and comfort foods like Korean BBQ. The newest trend
Asian vs Western Skincare
One consistent truth in skincare is that your mileage may vary based on your needs and skin type. But for many, that still leaves them
How your business can bring more value to customers
Customer value generation comes in many flavors, but all good business owners know it’s the secret sauce that drives revenue and competitiveness. It can, however,
Understanding Retail Fees
When a brand enters retail for the first time, there are several costs and fees they may encounter. While they can be jarring for those