Best Selling K-Beauty Brands in the US

Korea has exported several exciting trends to Europe and America, most prominently K-Pop bands like BTS and comfort foods like Korean BBQ. The newest trend seems to be K-Beauty products, specifically skincare products and routines. While many of these products are available online now, very few brick-and-mortar locations carry K-Beauty products. As they may be… Continue reading Best Selling K-Beauty Brands in the US

Asian vs Western Skincare

One consistent truth in skincare is that your mileage may vary based on your needs and skin type. But for many, that still leaves them with the question of where to start. Two common starting points are Western and Asian skincare, where Asian refers primarily to Korean and Japanese products, and Western primarily to American… Continue reading Asian vs Western Skincare

Boosting Foot Traffic in Brick-and-Mortar Stores: Data-Driven Strategies

In an age of growing digital retail, brick-and-mortar stores face the challenge of keeping foot traffic strong. However, data shows that physical stores aren’t going anywhere soon. A 2022 survey by First Insight found that 71% of all shoppers still prefer to buy in-store. Therefore, it’s crucial to find innovative, data-driven ways to entice consumers… Continue reading Boosting Foot Traffic in Brick-and-Mortar Stores: Data-Driven Strategies

How to Value Your Shelf Space

Profitably operating a store involves juggling a lot of metrics which can quickly become overwhelming.  For brick-and-mortar stores, using metrics that are normalized to your physical space constraints can be a powerful way to simplify the number of metrics while retaining the crucial information you need to make informed decisions. Valuing your shelf space is… Continue reading How to Value Your Shelf Space

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