The delicate balance between variety and efficiency has challenged brick-and-mortar businesses for a long time, and is even beginning to tax large e-commerce businesses like Amazon. The “long tail” refers to the fact that the majority of products often account for the minority of total sales. Yet, if a retailer can capture a large portion… Continue reading Comparing the Values of “Long Tails” for Brick-and-Mortar and E-commerce
Direct-to-consumer (DTC) and e-commerce business models have made an enormous impact on consumers and brands alike. With the advent of e-commerce marketplaces like Amazon, and the ease of selling DTC using tools like Shopify, it has never been easier to launch new products and get a brand off the ground. As many digitally-native brands are… Continue reading Leveraging Brick-and-Mortar: A How-To Guide for Digitally-Native Brands
Customer value generation comes in many flavors, but all good business owners know it’s the secret sauce that drives revenue and competitiveness. It can, however, be daunting to add value to your customers’ experiences beyond your core offering. As online and virtual experiences pick up steam and ecommerce becomes more competitive, physical businesses must continuously… Continue reading How your business can bring more value to customers
When a brand enters retail for the first time, there are several costs and fees they may encounter. While they can be jarring for those new to the world of physical retail, such fees should be accounted for when determining a product’s unit economics. The specific costs can vary depending on the retailer, the product… Continue reading Understanding Retail Fees
It’s a long, hard road to even get the chance to pitch your brand to a category manager or buyer at your dream retailer. A large quantity of information must be conveyed in a short amount of time, while remaining engaging and digestible. A successful pitch conveys key aspects of your brand, product, market strategy,… Continue reading What to Put in a Retailer Pitch Deck
Brick-and-mortar retailers are always performing a delicate balance between offering an exciting and diverse product selection, and executing efficient operations. Inventory management strategies are a key aspect of retail operational efficiency that directly affect margins and cashflow, making this a fundamental part of supplier-retailer partnerships. Two tactics used by retailers to avoid inventory bloat are… Continue reading Consignment and Wholesale with RTV: Two Flavors of Inventory Risk-Reduction
Entering physical retail can be a huge milestone for brands seeking to expand their reach and connect with consumers. Physical retail, however, comes with unique challenges that are often under-appreciated by eager brands. There is no shortage of advice to be found when it comes to the “right” way to enter retail, but it can… Continue reading Essential Tips for Entering Retail (According to Reddit)
