Your third-party marketplace for brick-and-mortar

Hit shelves faster with consignment-based selling and direct distribution in trusted retailers.


Distribution on your terms

By connecting you directly with retailers through a consignment model, we enable you to move faster, earn higher gross margins, and control your brand image.

Move quickly and with confidence


DTC brand entering physical retail

A DTC brand looks to make the leap from e-commerce to physical retail, but wants to move quickly with a familiar business model.


International brand entering US

An international brand wants to enter the US market quickly, without investing in overseas staff or logistics.


New product line testing

A brand wants to rapidly test a new product line before committing to a national roll out.

How it works


Let us know which products you’d like to add to your brand account.


Accept orders from retailers based on what you can ship, and their asks.


We arrange transportation of your products with our trusted logistics partners.


You get paid when sales happen, minus a retailer commission.

How we stack up

Trad. RetailE-commerceDTC
PaymentNet TermsReferralDirectReferral
Customer baseLargeLargeSmallLarge
Pricing controlLowMediumHighHigh
Comparison table showing why minoa is a worthwhile option compared to traditional sales channels

Joining is free, no membership fees!


Your total costs will vary based on chosen retailers, product type, location in-store, and other variables.

There are two costs:

(1) Shelf rental – this is a one-time cost to get you on the shelf for your time period

(2) Commission – all sales of your product will be divided between you and the retailer

*Note – you have the option of having all unsold merchandise returned to you

Nope, we don’t charge a retainer. We take a commission off the retailers rent.

Yes, each agreement with a retailer comes with an agreement. These agreements will be staple agreements across brands and retailers to expedite product placement.

No, we are not a broker. We only facilitate short-term featuring of your product. If your product performs well, you are welcome to negotiate with the retailer to keep your product on your own (or with a true broker).

We currently don’t have distributor partners. We are working to develop a network of distributors to ease product fulfillment.

Products will be shipped from you directly to the retailers fulfillment centers.

The rough timeline is:

(1) Submit campaign

(2) Retailers evaluate options [few weeks]

(3) If accepted, you send your product [few weeks]

(4) Your product is featured on shelf [3 months]

There is no negotiation. After you submit your campaign, retailers can accept/decline your bid. 

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